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Ultimate Web Design Checklist For Revamping Your Website

Web design in 2021 seems to have a similar theme: Web designers pursue new levels of reality instead of greater technical creativity. They combine the modern and the everyday like never before and reflect how much websites are part of daily life.

Technology is quickly evolving, and developments in website design are no different. In recent years, design elements and features of the website which were once new and creative have passed into becoming tired, overdone, and modified.

Why should this concern you? Well, because outdated websites turn off visitors that could potentially have been a client. You would never want to risk conversion as people visit your blog and one key to doing that is making sure your website looks and feels updated and incorporates critical web principles.

If you’ve been eyeing a redesign of your website, let a leading web design agency help provide you with a checklist of non-negotiables to guide you. Let’s get right to it.

On-page SEO

On-page SEO is something you can do to boost search efficiency and exposure on a single page of your website. This will include analysis done on both the content that the user sees and the source code of the content. When you customize your websites for search engines, there is a range of things to remember.

1. Page Title

The title tag of your website should have a succinct and correct description. The title tag is basically the first experience on a search engine that your website can offer a customer. Make sure it’s a positive one.

Ideally, the title tag would also contain your keyword that is targeted. Although best practice is restricted to 60 characters, some characters are bigger than others, so there is some amount of versatility.

2. Meta Description

Meta descriptions will play a major role in whether someone in a search result chooses to click on your connection or not. The meta summary of your website is just like a title tag, a source of first impressions for your users.

The average meta description length is between 120 and 158 characters, up to 920 pixels.

You will push clicks on your outcomes by writing convincing and entertaining versions of your meta summary. If they appear in a page’s meta description, search engines will often highlight related search terms in bold, so it is best practice to include keywords.

3. Descriptive URLs


When search engines decide how appropriate a page is relative to a query, URL structure is crucial and it should be descriptive of the topic of the page. As long as they are important, you can even customize URLs with keywords. An example of an excellent URL structure would be: http:/www.cricketau/steve-smith-century instead of http:/www.cricketau/234567.

4. Use of Header Tags

The titles you give your content are called headers, and for the best performance, these should be in H1 style. Headings should concentrate on keywords that can summarize the content of a page. They encapsulate the main idea of each section contained within the website.  You can also use subheadings (H2 through H6) using the same best practices in order to break up the text, but do not repeat keywords or phrases in an article.

5. Keyword Density

For a mixture of LSI keywords, you can keep the keyword density around 1.5 percent. In order to make the search engines learn more about your content, our advice is to use semantically similar terms. Once in the first paragraph and once again in the last paragraph, use the primary keyword. And utilize it where it makes perfect sense in the content.

6. Linking Structure

Interlinking blog posts would encourage your blog followers to spend more time on your blog, as well as helping move page ranks to other websites. Try using a keyword as the anchor text when interlinking, but be very careful not to overdo it. Internal links that are important to the original post indicate that you have additional knowledge beyond what is seen in the material by search engines.


On this page, you can see both internal and external links highlighted in yellow and blue, respectively.

It is a smart idea to link to external blogs as well in addition to links to your own blog entries. Again, do this only if the information in your article is relevant to the information on the external website. You can only link to reputable websites when connecting to external websites. And you should use a nofollow tag to stop moving your relation juice to potentially poor websites if you have questions about the authority or reputation of a website.

7. Alt Text

Alt text or alternate text gives additional detail about an image to search engines, but it is usually used to explain images to web users who do not see them. As such, alt text should be precise and informative of the content of the image, 125 characters or less and optimized only if necessary with a keyword or expression.

8. Structured Markup

The method of “marking up” the source code of your website is organized markup, or structured files, to make it easy for Google to identify and understand various elements of your text.

As you look for anything on Google, organized markup is the secret behind those featured samples, information panels, and other content features you see. When anyone posts your content on social media, it’s also how your unique page details pop up so neatly.

Off-Page SEO

Off-page SEO, also referred to as off-site SEO, identifies optimization strategies that can boost the search engine traffic page ranking (SERPs). However these strategies exist outside of the site and include attracting connections from other blogs, social media posts, and web-wide mentions.

Let’s dive deep into off-page SEO techniques:

The most popular marketing strategy employed by practitioners all over the world is link building. It’s the most desirable consequence of all, to a certain degree. It is so critical that while Google claims that content is the #1 ranking factor, it is always chosen by the masses over the idea of producing fresh content and delivering consistency. Yet, content also adds a lot to the plan for linking.

Link building should always be about quality than quantity. Go for ties of good quality. But as long as the domains are decent and are connected to your market, don’t let this deter you from connecting to and receiving connections from smaller or younger brands and professionals. The additional criteria must be met: consistency, correct text and keywords, inbound numbers, and others.

10. Social Media Engagement

Social networking engagement is a big off-page SEO strategy. Engage with people on numerous social media sites if you want to make your brand, website, or blog famous. The presence of social media will help your company expand and also help you get more backlinks.

11. Contribute as Guest Author

This article was written by Propelrr’s CEO and guest-posted on Rappler.com. Screenshot courtesy of Rappler.

There are a variety of decent and high-quality blogs accessible from different writers for guest articles. Write an excellent piece of analysis and hit them with guest post material. Do not rely on the number of connections, but concentrate only on quality connections. Don’t keep writing on the same guest blog site many times, either.

12. Influencer Outreach

If you have developed some form of content worthy of sharing, then don’t hesitate to reach out to your industry’s influencers. Tell them to search your blog and ask their blog for connection backups. Make sure that you get the connections from domains that are fully important.

13. Build your business directory

Creating company directories and social media accounts are the next most critical steps in establishing your digital foothold after developing your website. This guarantees that in directory searches and through major social media channels, the organization and website appear (depending on your business this could include LinkedIn, Crunchbase, Wikipedia, etc). Brick-and-mortar firms can also build a listing on Google My Company to feature as a rich search result.


It can be immensely difficult to attract the attention of readers in this exploding digital universe. A research by Chartbeat’s analytics service showed that 55% of users spent 15 seconds or less on a web page.

The trick to beating these numbers is strong website posting. Well-written, web-optimized content climbs to the top of search pages and retains the interest of readers.

Regardless of if the prose appears on television, in print or etched into a pyramid wall, certain writing tips apply. For digital scribes, other techniques are highly important. Let’s dive right into few content techniques for your web.

14. Write Short and Simple Sentence

Today’s reader’s limited attention span demands sentences of 35 words or less. And the average American adult learns at the pace of 7th or 9th grade, according to webpagefx. So, open and easy-to-read website content can inevitably attract a larger audience.

Testing the readability of your web pages ensure that you’re talking to your audience in a way that is clear and easy to understand. Screenshot courtesy of webpagefx.


Most of the common models are based on a text’s duration of terms and phrases. These two tools can help you scan your readability scale:

15. Stick to Active Voice

Use active verbs instead of passive ones and determine the subject of the sentence. For instance, write “The man ordered a bat” rather than writing “A bat was ordered.” Instead of saying “Commodities can be ordered on our website say “You can order commodities on our website.”

The active voice helps to construct coherent, reader-friendly words. It’s much more direct; it’s more entertaining when you talk directly to your audience.

16. Include Multimedia

Often an image is worth a thousand words, or an infographic, or a video. Data reveals that 90% of the information conveyed to the human brain is visual, and visual information is interpreted 60,000 times faster by humans than text. An easy-to-read map or graph may also do a better job than text alone in illustrating a complicated topic.

Images also assist in breaking up text, making it easy to read the page. On each page of your website, we suggest getting at least one pic.

17. Layer Website Content

The best thing about a website is that directing readers from one page to another is easy. Help readers find more excellent content by linking those terms or phrases, especially those on your own website, to other related resources. This will help keep users involved and go through your web with your posts.

It also helps your SEO to create these internal ties within your own platform, but bear in mind that links should still be important and helpful. Visually, people would not know whether to select if you flood your text with links. Google advises that a “reasonable number” be maintained for the number of hyperlinks on a website.

18. Leave them Wanting More

example of a good call to action


Good websites finish with a clear call-to-action on each page (or CTA for short). For more information, is there a person a reader can contact? A fun video for them to watch? How about if they should read a similar blog post or a study they can download? This approach helps guide readers to other parts of your website and allows them to persuade their friends and family to share your content.

Keep these calls-to-action short and launch them with action verbs such as “Download,” “Share,” “Join,” “Sign Up,” “Learn More or “Watch.” And of course, make sure that a hyperlink is included that really helps readers to complete the action you are requesting them to take.

UX Design

User Experience (UX) is the method of optimizing user satisfaction by maximizing the functionality, responsiveness, and efficacy of website user interaction. It’s just all about consumers’ emotions as they visit the website.

There is an intimate connection between conversion rate and user experience. If the UX on the website is incredible, users will want to visit it, which means more interaction. This increases the funnel; as the engagement on the website increases, further conversions eventually follow.

This is why your website’s awesome UX design can improve your conversion rate over time. These tips will help you figure out how to have a phenomenal user experience.

19. Craft an Exceptional Homepage

The homepage of your website is the spot where you can have the main messages from your website that you want your audience to understand. Mind not to put anything on the homepage to guarantee incredible UX. Your viewers hate to read a block of text on your homepage, so make your text as short as possible.

Your homepage is the landing spot for most of your guests. If it’s cluttered, the viewer can leave the website as soon as the browser allows. If you cannot raise the curiosity of the user on your homepage, how can you turn them into customers?

Here are a few things to keep in mind:

  • Keep your message short and sweet
  • The homepage should be linked to every single page on the website.
  • Your logo should link your customers back to home page

20. Utilize Typography

Typography can also be used to create a page’s composition and to give a particular feel to those components. This includes foundational considerations such as the font you use for the bulk of the text of the website and also covers elements such as the headers listed in the above section.

There is more to it than that, however. You can use multiple fonts and different sizes to help a feature stand out even on a page that is low on text, or you can adjust the text color to make it more attention-grabbing.

21. Use Visual Cues

Visual signs can be great to get a user’s focus and for providing a subtle distinction to some page items. Stuff such as photographs and video can be illustrative and the focus of the user can be directed. Headings can be an ideal way to make the document easy to scan. You may also make use of colors to provide the consumer with markers.

In addition, to denote features, colors may be used. The affirmative is often identified with green and the negative is usually associated with red. When you use buttons of these various colors next to each other, a functional message is immediately sent to the recipient.

22. Simplify Forms

Forms tend to be one of the most common ways websites communicate. They are also one of the least popular among consumers, however. You want every form to be as simple as possible for that purpose. Look at all of the fields if you need to place a form on the website and decide if they are really important. The most favored by website shoppers are one-page forms.

Here’s a sample of the form on the Propelrr Contact Us page.

23. Test and Improve

It is useful to make a mockup of the site and do some research on the user interface until the UI and UX for the page have been built. You are likely to find components in the initial tests that do not work as well as expected or stuff that should be performed differently. Check the website, make modifications, and aim to release a version that provides the best available UX.


You may not think your site has anything worth cracking, but all the time, websites are hacked. Many website security breaches are not meant to hack your information or interfere with your website configuration, but instead try to use your server as a spam email relay or set up a temporary web server, usually to serve unauthorized data. Using the computers as part of a botnet or mining for Bitcoins are other very common methods to abuse infected devices. Ransomware might also reach you.

In an effort to circumvent established website protection problems in tech, hacking is periodically carried out by programmed scripts written to scour the internet. Here are some tips to keep your website safe from attackers:

24. Strong Password

Nowadays as you create a new password, there are useful resources available that calculate the force of it. The easiest and safest way to protect your website is to make sure that you have a really solid password with a range of letter sizes and icons inside it and to change it periodically.

25. Limited Login Attempts

If there are more than three attempts to connect to your website from the same IP address, then you can block access for a period of time, forcing them to go somewhere else. Different IP addresses can be used by hackers, but this restriction wastes their resources, making it more difficult to break-in, thereby improving the security of the website.

26.User Management

Taking into account how many people you need for your website, surely not all of them have to be administrators? To confine how many accounts will be beneficial to a hacker, add various degrees of access to the users and make sure you don’t use obvious usernames such as ‘admin’ as it’s not exactly difficult to guess!

27. Software Update

This tip may seem obvious to some but it is difficult to underestimate the significance. In order to keep the site secure, it is important to guarantee that all functionality is kept up-to-date. This refers to both the server operating system as well as all applications, like CMS and forum that could run from inside the website. Hackers find it easy to try to abuse any vulnerability gaps in applications that can be discovered.

There is no reason to think too much about the execution of these essential security changes by using a controlled hosting solution since the hosting company would do this on your behalf.

28. Back-ups

It will happen as badly as you try to escape disasters and lose all your hard work, but backups are a fail-safe way for you to rebuild your website after an incident. They are a safety net, and the issues can be fixed in a matter of seconds if carried out routinely and saved on a stable server.

Server Hosting

For any website, effective hosting is essential. They are your website’s base, your brand, and your business. Any downtime on the server could theoretically hurt and wreck anything you’ve created over the years. You need to make sure they’re in safe hands if you are concerned about your website.

These days, it is difficult to choose between web hosting companies, particularly when we are still overwhelmed by the enticing web hosting promotions thrown at us. Here are a quick things to consider before choosing your web host server:

29. Availability

Availability is the technological concept used for stability in the industry and a web host that can deliver high availability is what you need. In other words, they will ensure that the website will remain live and will not crash due to bugs on their servers or be taken offline during maintenance for long periods.

99.5 percent is the industry benchmark for availability, but this also equates to the website going unavailable for more than 3 hours per month. Ideally, you want a service with high availability that can deliver 99.95 percent and higher uptime.

If you want your website and company to have a reputation for usability, selecting a high-availability host is important. It lets your clients support you and ensures that your platform is still available to generate sales and sustain the services that your clients provide.

30. Bandwidth Limit

This is known as bandwidth allocation, and certain web hosts or hosting packages set a limit on how much bandwidth you will access per month. This is not a challenge for websites that do not have a huge number of visitors, so if you find your traffic increasing or if there is an unforeseen demand surge (maybe one of your posts receives a lot of social media shares), you may find that you go over your allowance.

There are two alternatives as this occurs, you may find that your host forbids your website from appearing for the remainder of the month or you may find yourself being charged for the additional bandwidth you have used, equivalent to what happens if your cell phone goes over your space allowance.

31. Disk Space Allocation

The amount of disk space that you use is completely based on your personal circumstances. If you are a small company that needs nothing more than a website to run, you won’t need massive disk space at all. However, you would definitely require even more room for all the knowledge and systems you need to store if you are a big organization gathering massive volumes of data and running powerful applications.

Because most hosting packages have either disk space limitations or file number limits, before choosing a package that will provide you with the disk space you need, you can carefully determine your specifications and potential needs. At the same time, you need to make sure you don’t waste money buying space you will never use.

32. Customer Support

Twenty-four hours of decent customer service is what is needed. You need to check for a host who not only provides a multitude of contact methods, such as live chat, phone calls, and so on but also when you need them. See whether the host takes care of their registered users or not by reading feedback on their website.

Refrain from calling hosts who only have customer service during working hours and on Sundays, since there is no clear period that you will need them.

33. Control Panel

The location where you handle your website and server is a control panel. This helps you make site improvements, add new features, and install new apps and upgrades. It’s also the location where if desired, you can update your account and add new hosting services.

Some hosts have a control panel that only provides you a few choices and limits what you can do, requiring you to do things such as adding new email addresses or modifying your password by customer care.

Ideally, you’re looking for user-friendly control panels such as cPanel, which offer lots of choices and can be taught intuitively.

34. Responsive Web Design

website mobile interface


You should not overlook the fact that many individuals are visiting your website on their tablets and smartphones in this modern age. If your website is actually not open or mobile-friendly, you are likely to miss a significant number of users. Therefore, embracing responsive design is indeed a smart thing.

The following mobile website design tips and responsive design will help you ensure that your website is responsive as well as mobile-friendly. These tips will help you create a responsive website for your business or personal blog:

35. Mobile-First Approach

Identifying the sites on the PC can definitely be used differently by users than on smartphones. Think about analyzing visits to your website or using insights to find out whether they use a smartphone to navigate your website, as well as which sites and items they access most. This knowledge can allow you to understand web pages and numerous other aspects of your website that need to be readily accessible on smaller screens.

36. Improve Your Navigation

Proper navigation interlinking


Badly-designed navigation options in mobile views will frustrate a customer and persuade them to bounce off your website. In this scenario, what most web designers turn to is putting the things under a hamburger symbol on the main menu. This can decrease the clutter of the smartphone design, but certain consumers may not notice the symbol. Users who are frustrated can then bounce off your website. You can attempt to make the icon look larger, or beyond the icon you can get the most relevant menu elements.

37. Use Optimized Images

Images are one of the most significant elements of web design since they are used by web creators to make their websites appealing. Photos allow consumers to access the items or services they are searching for. Using customized images and having a satisfactory response from the users is very critical for you.

Use files such as JPG for scenic or photographic images and PNG-8 for logos or icons in a compatible format. Be sure that the images you are using are optimized enough that there are no bandwidth or scaling challenges with various mobile breakpoints.

38. Use Media Query

As part of the first CSS initiative, media inquiries were first set out but did not come true until internet browsers included primary support with them in 2012. The primary duty of media inquiries is that they encourage you to customize your website design for different screen sizes. The material would definitely react to different issues on some devices by using media queries. Basically, the resolution, height, along with system alignment and the correct set of CSS laws will be searched for by a media query.

39. Comply with Minimal Layout

Over the past few years and for good reason, the minimalist layout has really broadened in appeal. It reduces all the clutter, making it much easier for users to focus on your content, thereby increasing retention rates, and your website much faster because it requires less components. In comparison, it goes along for receptive website design so it will help you illustrate main positions on the site and accentuate the calls-to-action as well.

Page Load Speed

Waiting for a website to load for too long is one of the most stressful experiences for internet users.

For the users, slow page loading is an interrupting experience that can be a source of irritation and they often simply do not have the patience to wait. Google provides a free service where you can get your page speed statistics. Google will help you by offering some suggestions to improve your load time on smart phones and laptops.

Start by compressing all your photos before loading them onto your website to increase your page speed. One of the key reasons of a sluggish page speed is the size of the image file — using websites such as compressor.io will help you speed up each web page significantly.

Here are a few tips to decrease your website loading speed:

40. Reduce Image Size

High-definition images will, as you would expect, be a big drag on the load times of your web. When visiting a website that includes them, each individual user must import these files, so if you can replace those images with much smaller, quicker images, you can increase the load times immediately. If you are using WordPress, WP Smush plugin is a program that will help you compress the scale and load times of all the photos on your web automatically and effectively. If not, you can use an image compressor to compress your images without reducing quality.

41. Use CDN (Content Delivery Network)

CDN offers the same resources you would usually need to transmit to your users, but on closer servers to optimize user transfer rates, such as CSS files and images. Many CDNs are available, but most of them will require a monthly fee. If you want to use them, many of the better hosts out there give a CDN service included or with a slightly smaller fee bump.

42. Cache Everything You Can

It is both sluggish and expensive to fetch a device. Big answers require several client-server round trips, which interrupt when they are available and when they can be processed by the browser, and often incur storage costs for the readers. As a consequence, a crucial feature of performance enhancement is the ability to cache and reuse previously-retrieved services.

The good news is that with a cache, every browser ships. HSS will help you optimize your caching technique so that your response from the web server sends the browser the right guidance to decide when and for how long the file can be cached by the browser.

43. Minify JavaScript and CSS

You can accelerate parsing, uploading, and executing by eliminating needless line breaks, extra space, and so on. Your page will cut bytes of data from this basic job, and every little bit counts. In this department, tools such as this CSS Minifier/Compressor can be very useful.

44. Configure Expire Headers

The website files are saved on their computer when a customer visits your website, so that the next time they come, your website loads more easily for them. In the file header, there is an expiry date that specifies how long these files can be stored on your computer, typically set to 24 hours by default. You can customize the header expires such that the files never expire, or you can extend the expiration date such that your server and tab load time may not influence it.

Final Takeaway

Your website is your biggest asset. You don’t want any compromises when it comes to your website design and development.

It’s time to understand that technology has redefined web creation. The majority of organizations have learned how to work remotely in the conditions of the 2020 pandemic, leveraging all the opportunities provided by the new web design trends.

Make sure your website adapts to current trends and perfectly captures your audience’s attention resulting in more business opportunities.

Do you have anything else to add? Are you still struggling to build a responsive, clean, and mobile-friendly website?. Let’s have a chat about it! Send us a message on Facebook, Twitter, or LinkedIn.

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